The USDA states that for any multi-ingredient or processed item to be labeled “organic,” it must contain at least 95 percent organic ingredients.
Accelerating Growth Trends: According to the Organic Trade Association and industry reports, fresh organic produce represents 30 percent of total U.S. organic sales. In 2025, organic produce sales increased by 5.9 percent and now make up 13 percent of all produce sales, with volume rising 6.4 percent. This demonstrates that more consumers are choosing organic produce, even as growth occurs at a gradual pace.
Several categories are driving this momentum, with berries leading the way at 12 percent growth. Other top categories include packaged salads, apples, bananas, carrots, potatoes, lettuce, tomatoes, citrus and grapes, all contributing to overall sales volume.
Higher demand from consumers has prompted retailers to significantly expand their organic display space. Much of this growth is fueled by younger shoppers, who are emerging as a key force behind the upward trajectory of organic sales.
California stands as the top region in the U.S. for organic crop production, accounting for 39 percent of total organic sales and boasting the most organic farmland acreage. The state produces the largest quantities of organic fruits, vegetables, nuts and other items across one million acres of farmland.
Challenges Facing Organic Farming: Organic farmers face numerous hurdles when growing fresh organic produce, with production and labor costs being the most significant.
Increased Production Expenses: Research shows that growing organic fruits and vegetables costs, on average, 52 percent more than conventional produce. Rising operating expenses and supply costs—including organic fertilizer, seeds, specialized equipment, certified soil and intensive labor—are key contributors to the higher price tags for organic products in stores.
Pest Management and Weeding: Organic farming requires considerable labor, especially for managing pests such as insects, birds and other animals. Frequent hand weeding is also a substantial part of the daily workload during the growing season.
Despite these challenges, organic produce sales and popularity continue to rise across the industry at every level.
What do you think? Write to me at ronprocon@gmail.com
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About the Author
Ron Pelger
Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.
