Insights
Tips From The Top
Signs are silent salespeople — always working, always selling.
Signs communicate to customers in a friendly way — and they're always at work. They never take a break, never go on vacation, never complain, and never ask for pay. They just sell produce — all day, every day.
- Think of a produce sign as communication — get your message across.
- Make signs large enough to read quickly as customers walk by.
- Keep messaging short and clear.
- Use color for visual pop and attention.
- Ensure signs are well-lit.
- Refresh signs regularly to spark interest.
A good sign is a salesperson — treat it like one.
Just Produce Facts
Understanding shopper behavior helps you position produce — and attention — where it counts. Timing matters, habits matter, and knowing when customers are in-store can elevate sales.
41 Minutes
Average grocery shopping trip
1.5 Trips / Week
Average weekly store visits
53 Hours / Year
Time spent in grocery stores annually
Best Days: Mon–Tue
Avoid weekend rush
+7 Minutes
More time spent on weekend trips
Peak Time: 4–5 PM
Busiest weekday shopping hour
Weekend Peak: 11 AM–12 PM
Saturday & Sunday rush hour
Saturday Midday
Most popular shopping time
Weekday mornings = the most intentional, list-driven shoppers — prime time for produce features.