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Insights

Tips From The Top

Signs are silent salespeople — always working, always selling.

Signs communicate to customers in a friendly way — and they're always at work. They never take a break, never go on vacation, never complain, and never ask for pay. They just sell produce — all day, every day.

  1. Think of a produce sign as communication — get your message across.
  2. Make signs large enough to read quickly as customers walk by.
  3. Keep messaging short and clear.
  4. Use color for visual pop and attention.
  5. Ensure signs are well-lit.
  6. Refresh signs regularly to spark interest.
A good sign is a salesperson — treat it like one.
PRODUCE FRESHNESS

Produce freshness standards should be the best in the marketplace. Only fresh, crisp, and safe merchandise should be on display. The following standards are always recommended to be the freshest produce leader for your customers.

PRODUCT DATING

All surplus storage products should be dated by the day of delivery. Use the oldest dated items first. Also follow fresh-cut produce sell-by dates on all packages.

CULLING

Use two boxes, one for reworking products and one for discarding products. Cull periodically throughout the day.

INVENTORY

Control your asset levels. An overabundant amount of older produce will only lead to building up high shrink. It makes no sense to climb over cases of product that just take up space.

ROTATION

Remove older items, replace them with new items, rework and place best quality older items on top.

CRISPING

The crisping program is a daily routine. No leafy vegetables should be displayed without being washed and crisped.

DISPLAY CONTROL

All displays should be safe for the customers. Never overload a display with more than you really need. Plan your displays and daily requirements before stocking. Be aggressive for sales but be reasonable on stocking levels.

PULL PRODUCT NIGHTLY

Not every item stays fresh after closing. Develop a "pull list" of the very sensitive items displayed on a non-refrigerated fixture such as berries, mushrooms, broccoli, etc. and place them in the cooler. A designated person should be assigned each evening.

TEMPERATURE (REFRIGERATION)

Check thermometers in storage cooler and refrigerated cases to ensure they are operating properly.

DELIVERIES

Check delivery load and place surplus items in the cooler immediately to prevent loss of required temperatures.

WATER AND ICE

Sprinkle wet leafy vegetables and use ice only where applicable.

FIVE PRODUCE OBJECTIVES

Setting high performance standards will help to reach the highest goals. Here are five objectives for a successful produce operation:

FRESHNESS
CONSISTENCY
QUALITY
VARIETY
PRICE/VALUE

FRESHNESS

CULLING THE DEPARTMENT
PROPER COOLER TEMPERATURE
CRISPING PROGRAM
AGE OF PRODUCT IN WAREHOUSE & STORES
PRODUCT ROTATION
PRODUCT PLACED IN COOLER ON ARRIVAL

CONSISTENCY

SUPERIOR OPERATING STANDARDS
MERCHANDISING METHODS
CUSTOMER COMMUNICATION
PRODUCT AVAILABILITY
TRAINED EMPLOYEES
PLAN-O-GRAM LAYOUTS

QUALITY

LEADER IN MARKETING AREA
FIRST-CLASS MERCHANDISING
BUY TOP PRODUCT LABELS
HIGH-CALIBER EQUIPMENT
EXCELLENT WORKMANSHIP

VARIETY

BEST IN MARKETPLACE
OFFER WHAT CUSTOMERS REQUEST
SEASONAL ITEMS
ORGANIC PRODUCE SECTION
LOCAL GROWN ASSORTMENT

PRICE/VALUE

BALANCED ADVERTISING
CHECK COMPETITION REGULARLY
IN-STORE SPECIALS
BEST VALUE FOR THE MONEY

Just Produce Facts

Understanding shopper behavior helps you position produce — and attention — where it counts. Timing matters, habits matter, and knowing when customers are in-store can elevate sales.

Deep-dive shopper data helps explain where buying decisions form — from who is shopping, to when peak traffic hits, to how different households approach their trips.

41 Minutes

Average grocery shopping trip

1.5 Trips / Week

Average weekly store visits

53 Hours / Year

Time spent in grocery stores annually

Best Days: Mon–Tue

Avoid weekend rush

+7 Minutes

More time spent on weekend trips

Peak Time: 4–5 PM

Busiest weekday shopping hour

Weekend Peak: 11 AM–12 PM

Saturday & Sunday rush hour

Saturday Midday

Most popular shopping time

Who Shops?

Women Alone 63% • Men Alone 19% • Both 14% • Others 4%

Busiest Days

Sun 19% • Mon 10% • Tue 11% • Wed 12% • Thu 13% • Fri 14% • Sat 21%

Shopping Times

7am–Noon 44% • Noon–5pm 39% • 5pm–9pm 17%

Mixed Facts About Sales & Salespeople

These insights highlight how deals are made, lost, and influenced — from timing, follow-ups, buyer behavior, and the psychology behind email and phone outreach.

Budgets Kill Deals

Almost half of all deals are lost because of retailers’ budgets.

Referrals Win

73% of executives prefer sales pros referred by someone they know.

Follow-Up Failure

44% of salespeople give up after one follow-up.

Cold Calling

It takes an average of 8 cold call attempts to reach a prospect.

Best Voicemail

Optimal voicemail length is 8–14 seconds.

Worst Calling Times

Monday mornings & Friday afternoons perform the worst.

Best Email Times

8–10 AM and 3–4 PM get the highest replies.

Subject Lines Matter

33% open emails based on subject line alone.

Deal Hunters

70% open brand emails looking for a discount or coupon.

Spam Indicators

69% report Spam based solely on the subject line.

Use “New”

Adding “New” to subject lines boosts opens by 23%.

Customer Loss

65% of customers are lost due to indifference, not mistakes.

Sales Readiness

82% of decision-makers think sales reps are unprepared.

Quota Struggles

Only 24% of salespeople exceeded quota last year.

Budget Reality

Budget will always be a core objection in sales.

Harder Market

61% of salespeople say selling is harder than 5 years ago.

Prospecting Shift

Getting in front of prospects isn't harder — just trickier.

Phone Disappointment

85% of customers are dissatisfied with phone experiences.

Website Attention

30–50% of users spend only 15 seconds on most websites.

Weekday mornings = the most intentional, list-driven shoppers — prime time for produce features.

Customer Self-Checkout Facts

Understanding customer preferences and pain points with self-checkout systems helps retailers optimize the shopping experience and staffing decisions.

84% Need Help

Shoppers require staff assistance at self-checkout

60% Prefer Traditional

Customers prefer using traditional checkouts

40% Cite Glitches

Technical glitches are the most annoying issue

50% Say It's Slower

Self-checkouts are slower than cashiers