The daughter of a produce veteran, Sofia Rose Hein, with the collaboration of Mr. Jack Bricker of The Produce News, successfully launched JustSayIt.com in October of 2025.
JustSayIt.com is a global produce and floral newsletter comprised of award-winning editors, website designers and graphic designers working collectively to supply up-to-the-minute articles and advertisements pertaining to our industry.
Sofia has a deep passion and appreciation for our incredible community within the industry that started at a very young age while growing up in the produce world with her dad.
Sofia also realized at a very young age—while helping her dad feed the less fortunate in Fresno—the power a nice, sweet and juicy piece of fruit, a vegetable, a sandwich or a cold fresh fruit juice can have in helping the less fortunate feel loved, appreciated and able to smile.
Sofia's passion for creating smiles and fulfilling hopes and dreams for children most in need around the globe inspired the creation of JustSayIt.com.
Sofia and her talented team secure a portion of the profits from all advertisements to give back to communities of children in need.
JustSayIt.com gives a child in need the ability to "Just Say It"—whatever they want or need— and with your support, we can make that request a reality and allow that child to smile, even for just a brief moment, and feel that they are loved and not alone.
Just like JustSayIt.com, it starts with an idea, then a passion, and then a reality.
Thank you for your time and support,
Sofia Rose Hein
President
JustSayIt.com
