About us
JustSayIt.com
A Name
An Idea
A Reality
The daughter of a produce veteran, Sofia Rose Hein, with the collaboration of Mr. Jack Bricker of The Produce News, successfully launched JustSayIt.com in October of 2025.
JustSayIt.com is a global produce and floral newsletter comprised of award-winning editors, website designers and graphic designers working collectively to supply up-to-the-minute articles and advertisements pertaining to our industry.
Sofia has a deep passion and appreciation for our incredible community within the industry that started at a very young age while growing up in the produce world with her dad.
Sofia also realized at a very young age—while helping her dad feed the less fortunate in Fresno—the power a nice, sweet and juicy piece of fruit, a vegetable, a sandwich or a cold fresh fruit juice can have in helping the less fortunate feel loved, appreciated and able to smile.
Sofia’s passion for creating smiles and fulfilling hopes and dreams for children most in need around the globe inspired the creation of JustSayIt.com.
Sofia and her talented team secure a portion of the profits from all advertisements to give back to communities of children in need.
JustSayIt.com gives a child in need the ability to “Just Say It”—whatever they want or need— and with your support, we can make that request a reality and allow that child to smile, even for just a brief moment, and feel that they are loved and not alone.
Just like JustSayIt.com, it starts with an idea, then a passion, and then a reality.
Thank you for your time and support,
Sofia Rose Hein
President
JustSayIt.com
Our Team
Sofia Hein
President
Currently attending the University of Arizona majoring in Agribusiness Economics and Management. I have grown up around the Ag Industry from a very young age. My passion for the industry is so strong, but helping others in need is even stronger. When I was younger I would feed the less fortunate in Fresno, CA with my dad. It brought me so much happiness knowing that a simple sandwich and a water went such a long way for someone. My goal is to put smiles on people’s faces and let them know they are not alone.
sofia@justsayit.comKeith Loria
Senior Editor
A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for more than 20 years on topics as diverse as healthcare, travel, sports and produce.
keith@justsayit.comRon Pelger
Senior Editor
Ron Pelger is the owner of RonProCon, a produce industry advisory firm. He is also a produce industry writer. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.
ron@justsayit.comRandall Van Ornam
Director of Design
Randall Van Ornam is a Central Valley native who finds peace in his creative outlets. After pursuing his true passion of camera work in all forms as well as his collegiate focus on Marketing and consumer behavior, Randall prides himself in showing love to all local and international clients and their brands. His work has proven that no matter the scale of client or audience, he provides the highest quality of deliverables, and prides himself in under-promising and over-delivering.
randall@justsayit.comDannon Bigham
Web Developer
Dannon Bigham is a Central California–based developer with a degree in Computer Science from Fresno State. He’s passionate about building modern, user-focused web applications and leveraging technology to create meaningful digital experiences.
dannon@justsayit.com