Diamond's Beverages
Lettuce

Market Minute: Spring lettuce production shifting to Salinas

R
Ron Pelger
1 min read
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The transition from desert lettuce in Yuma to Salinas Valley has begun. Salinas Valley, which produces about 70 percent of California’s lettuce, is recognized for its quality. It is also known as the salad bowl of the world where superior quality lettuce is grown. The transition requires relocating equipment and workers, often including a brief stop in Huron, CA. This can affect quality until operations are fully settled in Salinas. April weather plays a role in the transition.

 

Currently, lettuce demand is moderate and the market is steady. Yuma supplies are declining, with quality rated good to fair. Iceberg lettuce supplies remain strong, but hot weather has caused some insect-related quality issues. Handle carefully to avoid reduced shelf life.

 

Romaine, green and red leaf lettuces are shipped from Yuma, Santa Maria, Huron and Salinas. Warm temperatures may cause tip burn and lighter weights. Romaine hearts and Boston lettuce are in good supply and suitable for promotion, though all varieties should be monitored for fringe and tip burn.

 

Spring mix varieties are stable and available for promotion. Contact suppliers for current availability, quality and promotional advice.

 

This article originally ran on The Produce News.

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About the Author

R

Ron Pelger

Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.

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