Oishii Doubles Retail Footprint as Indoor-Grown Strawberries Reach 500 Stores

Indoor strawberry grower Oishii is more than doubling its U.S. grocery distribution in 2026, expanding into more than 500 retail locations across 25 states by the end of the year. The latest rollout gives Oishii its first placements with Walmart, The Fresh Market and Giant Food, while also expanding an existing relationship with Sprouts Farmers Market.

Walmart will carry Oishii berries in 78 stores across New Jersey and Pennsylvania. The Fresh Market is adding the brand in 84 stores across the Southeast, including Oishii’s first distribution in North Carolina, South Carolina, Louisiana, Mississippi and Alabama. Giant Food will carry Oishii in 30 stores across Maryland and Virginia.

At Sprouts, Oishii has expanded from 20 to 65 locations, a 225% increase, with the latest additions in Florida and Georgia.

The growth is being driven largely by Oishii’s Premium Grade Nikko Berry, which the company has positioned at a more accessible price point for broader grocery distribution. A 7.5-ounce package carries a suggested retail price of $7.99, although prices can vary by retailer and location.

Oishii also introduced new Stay-Fresh packaging that the company says uses 80% less plastic than a traditional clamshell and increases Nikko Berry shelf life by 33%.

“We’re excited to continue finding new ways to bring our strawberries to more people, especially as consumers look for greater consistency in flavor, ripeness and freshness,” said Rita Hudetz, Oishii’s chief commercial officer.

The distribution gains have required substantial production growth.

Since the beginning of 2026, Oishii said Nikko Berry production has increased 282%, while sellable yield per plant has doubled. The company also increased the number of berries harvested robotically by 50%.

Those gains have been supported by improvements at Oishii’s indoor Smart Farm operations and upgrades to farm conveyance systems.

Oishii grows strawberries year-round in pesticide-free indoor farms using controlled light, temperature, water and nutrition along with natural bee pollination. Its varieties include Omakase, Koyo and Nikko Berries.

The company has increasingly focused on moving beyond the luxury positioning associated with its earliest berries and making indoor-grown strawberries accessible to a broader grocery audience.

Reaching more than 500 stores gives Oishii significantly greater retail visibility and offers another test of whether controlled-environment agriculture can move from a premium niche into the mainstream produce department.

For retailers, the appeal is year-round availability and greater consistency. For Oishii, the challenge now is maintaining that quality as its retail footprint and production continue to grow.