Mission Produce Launches Display-Ready Lidded Mango Carton to Boost Retail Sales

Mission Produce, widely known as a global leader in sourcing, producing and distributing fresh Hass avocados, is rolling out a new packaging solution designed to help retailers simplify mango merchandising while capturing incremental sales.

The Oxnard, Calif.-based company announced the launch of its 4-kilo Lidded Mango Carton, a consumer-ready format aimed at improving in-store execution and enhancing the visual impact of mango displays. 

“With demand for mangos continuing to build, retailers are looking for solutions that are both operationally efficient and visually compelling,” said Brooke Becker, senior vice president of sales at Mission Produce. “Our new lidded mango carton was developed with the retailer in mind. It arrives display-ready, creates a strong in-store presence and supports impulse purchases during key promotional windows. We anticipate this format will help our partners elevate the mango category while simplifying execution at store level.”

The hand-packed carton is built as a single sell unit, allowing retailers to place it directly on the sales floor without additional setup. The bold orange design and distinctive lid are intended to draw shopper attention while protecting fruit quality.

The lidded format also offers operational benefits. Because it arrives ready for display, store teams can reduce handling time and labor. The stackable configuration supports both traditional shelf placement and secondary display builds, giving retailers flexibility to create high-visibility mango destinations in high-traffic areas.

As mango consumption continues to grow in the U.S., merchandising strategies that emphasize visibility and convenience have become increasingly important. Display-ready packaging has gained traction across produce departments as retailers seek to improve speed-to-floor and maintain strong visual presentation during peak promotional periods.

Mission Produce expects the new carton to help retailers capitalize on heightened mango demand during holidays and other seasonal promotional windows, when impulse purchases tend to increase.

The company is currently packing the cartons with Peruvian Kent mangos and plans to transition to Mexican supply beginning in March. The 4-kilo carton accommodates round mango varieties including Kent, Keitt, Tommy Atkins and Haden across multiple sizes.

By supporting several key varieties, the format is designed to offer supply continuity throughout the season, allowing retailers to maintain consistent programs regardless of origin shifts.

The ability to handle multiple varieties also provides merchandising flexibility, particularly as retailers rotate promotional features tied to specific growing regions or flavor profiles.

While Mission Produce has built its global reputation on avocados, the company has steadily expanded its tropical fruit portfolio in recent years. Mangos represent one of the fastest-growing segments within the produce department, driven by increasing consumer familiarity, strong flavor appeal and cross-promotional opportunities.

Industry data has shown steady growth in mango demand, with retailers investing more in secondary displays, promotional pricing and expanded assortment. Packaging innovations that streamline execution can help ensure those merchandising plans translate into in-store results.

Becker noted that the lidded carton was developed specifically to meet retailer needs for ease of handling, visual appeal and promotional impact—three areas that often determine the success of high-volume produce items.

Mission Produce will showcase its new Lidded Mango Carton at the Southeast Produce Council’s Southern Exposure tradeshow in Orlando, Fla., Feb. 26–March 1. The company will exhibit the new format at Booth No. 302.