The Kiss melons are here again, and it’s a perfect time to add them to your mixed melon display. Unlike typical melons, these are premium branded and known for their high sugar content, intense aroma and sweet, juicy flavor. They are harvested when they reach maximum ripeness.
Kiss melons are arriving now and are ready for the produce department melon section. Customers will choose them for their elegant perfection and superior quality.
“Our Kiss melons are currently being sourced by our partners in Central America, particularly Honduras,” said Milas Russell, managing director of Legend Produce. “The Legend sales team is working diligently with our retail partners to ensure a smooth start to the offshore program. The customer demand for pre-bookings has been strong, and we anticipate seeing the melons in stores during the following weeks.”
Plan to set up a nice attractive Kiss presentation in your melon section. Cut a sample to show your shoppers the vibrant interior flesh. That alone will sell plenty of Kiss melons.
The Kiss melon family consists of the Sugar Kiss, Honey Kiss, Summer Kiss and Oh Baby varieties.
Check with your melon suppliers to plan a promotion. Contact Legend Produce in Scottsdale, AZ, for more information.
This article originally ran on The Produce News
Master produce retail
Get retail strategies, merchandising tips, and consumer trends to boost your produce sales.
No spam. Unsubscribe anytime.
About the Author
Ron Pelger
Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.
