Gift baskets can generate high volume in a single purchase during the holiday season. It also creates a specialty niche for a store. Baskets should be made up with good creativity of mixed fresh fruit, fancy candies, jars of jams, jellies, olives, and other related items. Use only the freshest and best quality products in the baskets.
Make sure to post a sign over the display.
Outsourcing already made-up fruit gift baskets is the best and easiest way to relieve store labor. However, the baskets can be easily constructed in the produce back room. Choose a location away from traffic or other working areas that could possibly interfere with making them.
HOLIDAY GIFT BASKET SALES MERCHANDISING SUGGESTIONS
Here are some ideas for setting up a Holiday Gift Basket working area and display. It is always a good idea if customers could see the action right out on the sales floor.
It will also help to sell more fruit baskets.
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About the Author
Ron Pelger
Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.
