Want some excellent high-volume sales in the produce department? Then jump on the California navel orange wagon right now. Advertise them and move plenty of volume.
California navel oranges are at their peak sweetness and juiciness this season, supplying 79 percent of U.S. citrus. Current navel crops are peaking at 72 and 88 sizes, while smaller 113 and 138 sizes are limited. Navel oranges — seedless with yellow-orange flesh — and Cara Cara navels — also seedless with bright orange skin and reddish-pink flesh — are sweet, juicy and easy to peel, and both varieties are available now.
Demand for navel oranges is moderate with a steady market.
To boost sales by up to 20 percent, use secondary displays like end caps or freestanding fixtures to create visual impact, offering both three-pound bags and bulk options. Contact your suppliers for volume and quality details.
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About the Author
Ron Pelger
Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.
