In 2025, the surge in consumer interest around wellness and healthy eating has accelerated the growth of organic fresh produce. Organic sales rose nearly 6%, with volume increasing by 6.4%, compared to conventional produce, which saw just 1.3% sales growth and a 1% volume increase.
Organic produce now accounts for 13% of total produce sales, marking a 1% increase over 2024.
Sales across organic groceries, meat, dairy, and other departments grew by 6.8%, with fresh organic produce accounting for a significant 30% share of that growth.
Each year, consumer interest in the organic market continues to expand, largely due to growing awareness of the health benefits of organic foods. Sustainability is also a driving factor, especially among younger consumers who are turning organics into an everyday choice. Many shoppers are motivated by the desire to avoid synthetic fertilizers, pesticides, GMOs, and antibiotics in their food. Certified organic produce, healthy soil, and a reduced carbon footprint all play a crucial role in their preferences.
Organic shoppers are also willing to pay premium prices, recognizing the extra care and labor involved in growing these products. Nearly 80% of customers have purchased at least one or two organic items, driven by a commitment to healthier living and environmental responsibility.
As organic produce becomes more popular, retailers should consider merchandising it more prominently. Placing organic items at the entrance of the produce department, rather than featuring only conventional options, can enhance visibility and increase sales—off-shelf displays can boost volume by as much as 40%.
With the fresh organic produce market poised for continued growth, the data points to a sustained upward trend that will attract many new loyal customers. Retailers will need to adapt by highlighting organic products in high-traffic areas, such as end caps, wing displays, and freestanding fixtures, rather than relegating them to small, crowded wall sections.
Implementing thoughtful merchandising strategies is far more effective than having no plan at all.
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About the Author
Ron Pelger
Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.
