Dried fruit Energy Centers are huge sales boosters

Dried fruit has come a long way from just the traditional raisins and prunes. The category is now a premium lifestyle experience driven by healthy snacking. Dried fruit is highly shelf stable, which can exceed six months and serves as a powerhouse of nutrition providing high amounts of essential vitamins, minerals, and dietary fiber in a small package. Dried fruit, which holds up extremely well, contains about the same total nutrients as fresh fruit, but just condensed by weight.

Merchandising Dried Fruit

Many supermarkets display dried fruit on the grocery shelves of stores. However, it has been proven that the category sells far better if handled in the produce department. Data from tracking shows that dried fruit can move 80% more volume sales in the produce department rather than on isolated stand-alone grocery shelves. 

Energy Centers

Effective merchandising will move high amounts of dried fruit by strategically placing it on a high visibility produce end cap display as Energy Centers. Integrate such choices as raisins, apricots, peaches, nectarines, apples, prunes, cranberries, cherries, blueberries, and other favorite dried fruit varieties. Large sizes of various containers especially cannister raisins will add high dollar sales to the category results.

Special Events and Holidays

Dried fruit will sell exceptionally well during the Easter, Thanksgiving, and Christmas holiday seasons. Set up sections tied in with all items related as a holiday baking theme. Special fundraising events like biking or running marathons and community donation-driven sports gatherings are great for dried fruit energy snacks as well as giveaways. 

Emphasize the resealable package closures to keep the product fresh and ideal for hiking or traveling. 

Remember to always place dried fruit in a secondary display to capture impulse-driven, health-conscious shoppers seeking fresh healthy snack alternatives. 

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