Market Minute: Improved asparagus yields open multiple regions
Fresh asparagus supplies are expanding as several seasonal growing regions come online. Washington and Michigan are now in full production, while Mexican and Canadian volumes have strengthened. Peruvian supplies remain steady, and many local U.S. farms are also harvesting high‑quality product.
With multiple regions contributing to overall volume, the market is well‑positioned for strong promotional activity. Retailers can confidently feature fresh, tender spring asparagus in weekly ads, with ample product expected through June. Green asparagus continues to dominate consumer demand, while white and purple varieties are available in limited quantities from select growers.
Fresh asparagus performs best when merchandised with intention. For maximum impact, move the display off the standard wall case and into a high‑traffic location such as an end cap, farm bin or the wing of a complementary item like strawberries. The combination creates a vibrant spring presentation that drives impulse sales.
Handle asparagus carefully. Avoid misting directly over the tips, as excess moisture can lead to mold and decay. Consider pre‑trimming and neatly packaging asparagus to offer shoppers a convenient, ready‑to‑use option.
As always, stay in close communication with your asparagus suppliers for the latest availability and market pricing.
What do you think? Email me at ronprocon@gmail.com.
This article originally ran on The Produce News.
