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A New Way of Thinking and Selling Today

By Ron PelgerJuly 16, 20261 min read
A New Way of Thinking and Selling Today

Today’s success isn’t about working longer, harder, faster, or even smarter. It’s about working “different.”

 

  • Own your results. Personally. Completely.
  • No excuses. Not the economy. Not management. Not marketing. Not training. Not customers. Not “that silly idea someone came up with.”
  • It is never someone else’s responsibility to make your performance better.
  • Top sellers ask better questions: “How can I…?”
  • They operate from I will and I can — never “I’ll try.”

 

Think about it: nobody “tries” to mow the lawn twice a week. They either do it or they don’t. “Trying” means doing something uncomfortable — pushing, sweating, sticking with it — and most people quit and slide back to mowing every other week.

 

Selling is no different.

 

Most sellers know they need new methods. They try them. They feel uncomfortable. They retreat to old habits and convince themselves that the new approach doesn’t work.

 

Top sellers feel that same discomfort — but accept it as part of learning. They practice until they master the new skill. They don’t “try.” They commit.

 

Poor sellers? They resist change. They cling to comfort. And they fail — consistently.

 

The winners today are the ones who reject excuses, embrace discomfort, and take full ownership of their performance. That’s the new way of selling — and the only way forward.

 

What do you think? Write to me at ronprocon@gmail.com

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About the Author

R

Ron Pelger

Ron Pelger is a former director of produce merchandising and procurement for a major supermarket retail chain. He is currently a free-lance writer for the produce industry supporting growers, shippers, and retailers. He can be contacted at 775-843-2394 or by e-mail at ronprocon@gmail.com.

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